| Strengths | Weaknesses |
|---|---|
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Marketable: A game center is a very broad term that can be marketed towards both young and mature markets alike. Flexible: A game center would be very easy to add to, making it a great option to keep up with current trends. Economical: This project would be considerably less expensive than other projects aimed at user interaction. |
Low Immediate Return: The main benefits of this project would come with the community and increased web traffic. It will most likely not see much return until a community is well established. |
| Opportunities | Threats |
Community: With a community based around a game center, we would make customers more receptive to our brand as well as increase web traffic considerably. |
Unexplored Territory: A game center is mostly unexplored in our brand, which could lead to unseen complications. To combat this, we would hold extensive testing to ensure a quality product before launch. |
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